Latest Articles
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Hiring a Marketing Strategy Consultant vs. Technical Specialist for Therapists
Key Takeaways When it comes to growing your private practice, the sheer volume of people offering to “scale your marketing” can cause more overwhelm than help. One person promises to manage your Instagram. Another wants to run Google Ads. Someone else calls themselves a marketing strategy consultant. How are you supposed to know who to hire,…
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How Social Media Algorithm Optimization Works for Therapists
Key Takeaways What is Social Media Algorithm Optimization? In social media, algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to users. In some ways, algorithms influence our choices and what we see on social media. —SproutSocial (2023). As a therapist, you’re…
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Before You Spend $5k on a Website Redesign, Run a Messaging Pilot
Key Takeaways If you’ve sat through an agency pitch recently, there’s a good chance you walked away convinced that your website is the reason clients aren’t booking. New design. Better photos. A full rebrand. The pitch is compelling and the price tag usually starts between $2,000 to $5,000. Unless you don’t have a website at…
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Why People Seek Therapy: Private Practice Marketing that Resonates
A strong marketing message will underline the value you provide to your community and to your prospective clients. Understanding exactly why people seek therapy is the first step to effectively marketing your private practice. Prospective clients search for support through major life transitions and moments of acute anxiety, but the modern digital landscape requires you…
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Private Pay Marketing: Moving from Insurance to Cash Clients
Deciding to move from accepting health insurance to private pay requires a full understanding of the impact on your marketing and practice viability. This article discusses the broader implications driving mental health professionals away from insurance acceptance and how to reposition yourself to compete within the highly competitive private pay landscape. Table of Contents According…
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Cost-Benefit Analysis: DIY Therapy Marketing
For many private practice owners, the decision to DIY their marketing stems from a desire to maintain authenticity, articulating value in a way that feels true to their clinical approach, while keeping overhead low. While this approach provides a direct, unfiltered view of client behavior, owners typically reach a point of overwhelm due to the…