Latest Articles
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How to Market Your Therapy Private Practice with Funnel-Based Content
Successfully marketing a private therapy practice requires an understanding of the marketing and sales funnel. This article introduces the power of funnel-based content to guide visitors from discovery to client and how to tailor your messaging to each stage of the journey. We’ll also review how to attract ideal clients, qualify leads, and scale your…
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Why is Content Marketing Important and Where Does Great, Genuine Content Come From?
Content marketing is no longer optional. It’s how you communicate your organization’s value and build trust with total strangers (called cold prospects) to help them along their decision-making journey throughout the customer lifecycle. It’s also how you generate qualified marketing and sales leads who are ready to talk to you. In today’s hyper-competitive and AI-dominated…
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Breaking Free from the Starving Artist Mentality: Instagram LIVE Panel Q&A
Moderated by Tina Zaremba, Professional Voice Over Actor and Founder of Tina Zaremba, Inc., and Ambassador to the Building Doors VO Campaign, was a powerful conversation on the subject of the “starving artist” mentality. What is it? Where did it come from? And how can creative professionals and freelance artists break free from its problematic…
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SEO Writing: A Therapist’s Guide to Being Found Online
SEO writing is no longer strictly about keywords; it’s about creating impactful, contextually relevant content formatted for the various platforms and mediums through which prospective clients consume information. This SEO guide for therapists unpacks how to shape SEO-friendly content that speaks to real questions and pain points, leverages structural best practices like heading hierarchy and…
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How to Reset Your Instagram Password
Bookmark this page for future use! From Your Instagram Account (Already Logged In) If you’re already logged into your Instagram account, follow these instructions. Click on the gear icon on your Instagram profile. The icon will appear in the upper right corner of your profile. Click on Settings and privacy. Select the Meta Accounts Center in…
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How to Reset Your LinkedIn Password
Bookmark this page for future use! From Your LinkedIn Account (Already Logged In) If you’re already logged into your LinkedIn account, follow these instructions. Click on your profile picture on the upper right corner of your profile. Click on Settings & Privacy. Select Sign in & security. Then click on Change password. You’ll be asked to…