In this video, we discuss the three stages of the marketing and sales funnel and how private practice owners can apply these principles to their own online marketing.

• Awareness Stage: Prospective clients realize they have a problem. They’re not aware of any solutions or how to name their problem. Remain educational and avoid heavy clinical jargon.
• Consideration Stage: Prospective clients have named their issue and are exploring different treatment methods. Outline your modality and client scope. Content helps someone understand why your approach would be effective for them and what differentiates your approach from others.
• Decision Stage: Prospective clients know what kind of therapy they seek and are actively comparing providers. Your online content should clearly communicate your unique value, fees, insurance policies, and session logistics.

▶️ Learn how to create your own highly engaging content on our YouTube channel.