I have a new practice and I'm trying to scale my caseload. Where do I begin?

Developing new interest from unknown visitors online takes time. We'll discuss where to spend your focus and energy to build new clinical messaging and develop a highly-engaged, dedicated online audience that interacts with all your online touch points. We'll also discuss marketing conversion practices to convince visitors to reach out and book a consult with you.

GrowthSpurt Strategies | Private Practice Marketing Consultancy

Q: My practice is witnessing a decline in referrals from Rula, Alma, Headway, and Psychology Today. What should I do?

Right now, the mental health profession is being affected by economic forces, changes in consumer demand, and technology disruption. These impacts may vary depending on your geographic location, events relating to your client pools, and your competitive environment. We'll discuss how you can get ahead of potential impacts by strategically positioning your practice in a way that's more relevant to your target clients, or by developing a stronger clinical message.

ABOUT LAURA

REFERRAL OUTREACH GUIDE

BOOK CONSULTATION

Directory referrals aren’t what they used to be.

Psychology Today, Alma, and Headway send fewer clients than they did two years ago. Meanwhile, every hour you spend guessing at Instagram or rewriting your website is an un-billable hour. You don’t need more marketing advice. You need to know which three things will actually fill your open slots.

Strategy first. Here’s what that looks like.

Free consultation

Bring your biggest marketing question and we work on it live, for 45 minutes. You leave with at least one action you can take that week.

1:1 Strategy Sessions

Four 60-minute consulting session. We review your caseload, data, then set a clear plan built from your market and your competitors.

Run it with support.

Continue sessions with help in putting the plan to work. Consulting shifts from diagnosis to execution.

Who I work with.

Solo practice owners

A steadier referral pipeline, a clinical message that converts, and a short list of actions worth your limited time.

Group practice owners

Consistent referrals for associates and supervisees, positioning that distinguishes each clinician, and a plan you can hand over to channel specialists.

Why a consultancy, not an agency.

Certified MWBE & SBE in New Jersey

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One accountable expert

You work with me, not an account manager. The person who builds your strategy is the person on every call.

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3 to 4 clients at a time

I keep my client list small on purpose. Your practice gets real attention, not a template with your logo on it.

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Psychology-driven

Reaching out to a therapist is a leap of faith. I use consumer psychology to build marketing that earns trust.

What people are saying…

Reviews & testimonials from folks who have worked with me.

    
 
 
         
   Ron Ben-Joseph 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Laura has genuinely been one of the easiest and best decisions I’ve made for my business.

She is incredibly smart, thorough, responsive, and passionate about what she does. From optimizing my website for SEO and traffic to building landing pages for new offers, Laura is constantly finding ways to strengthen my online presence and make sure the quality of my marketing reflects the quality of the work I do.

What impresses me just as much as the work itself is how she works. Every week, she sends me beautifully organized updates showing exactly what she’s accomplished, what she’s seeing, and where we’re going next. She is incredibly responsive, always available when I have a question, and consistently follows through.

But what really sets Laura apart is that I genuinely feel like she cares about me and my business. She doesn’t feel like an outside marketing contractor. She feels like someone who is invested in helping Artful Speaking grow and succeed.

As someone who would much rather be coaching, teaching, and working with clients than thinking about SEO and website optimization, having Laura in my corner allows me to focus on the work I do best while knowing that the marketing side of my business is being handled thoughtfully and strategically.

Quite simply, Laura helps me feel like a CEO.

She’s lovely to work with, she delivers consistently, and I recommend her without hesitation.
  
 
        
   PJK 
 
 
 
 Trustindex verifies that the original source of the review is Google. I'm amazed and extremely happy with the collaboration and market mastery of Laura and her team in helping me with my social media. She is professional, patient and very knowledgeable about different platforms and adapted my content for maximum reach. Highly recommend Laura and GrowthSpurt for anyone looking to improve their communications and impact on any social media platform. She delivered incredible results with her work. A great resource!
  
 
        
   Diana Feldman 
 
 
 
 Trustindex verifies that the original source of the review is Google. Laura is amazing! She far surpassed my expectations and I was very happy from start to finish. She is a gem!
  
 
        
   Tim Tobitsch 
 
 
 
 Trustindex verifies that the original source of the review is Google. Laura created a market research survey for my company, Food Truck Insight.  Her work was thorough and delivered on time.  She was accessible throughout the duration of the project and she continues to make herself available as needed as I move forward with the project's next phase.
  
 
        
   Tina Zaremba 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’m a voice-over actor and a teacher in the arts. I had the pleasure of working with Laura, owner of GrowthSpurt Strategies, to transform my approach to supporting artists. I was looking to build out my own coaching services to help artists shift from the 'starving artist' mindset to becoming the CEOs of their careers. Laura provided a comprehensive and well-defined project scope, detailing everything from identifying my target audience to restructuring my website and creating key content to reach them effectively. She also outlined clear actions and established a timeline with milestones, ensuring that we tracked our progress and refined strategies based on data. Thanks to GrowthSpurt Strategies, I have greater clarity and confidence to increase quality leads. Laura Baily-Wickins runs a highly organized, results-driven operation, and she's also an incredibly down-to-earth person to collaborate with. I can’t recommend her and GrowthSpurt enough!
  
 
  
  
 
 
      Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

FAQs.

My private practice is witnessing a decline in referrals from Rula, Alma, Headway, and Psychology Today. What should I do?

Directory referrals are being squeezed by economic pressure, changing consumer demand, and AI search. In your free consultation, Laura Bailey-Wickins will look at how these shifts affect your location and your niche, then talk through how to position your practice so target clients find you directly instead of through a middleman.

How do I know my work with Laura Bailey-Wickins is going to generate new clients?

Proof that your marketing investment is working comes from consistent measurement of overall business impact. Laura’s consulting work with therapists begins with baseline figures, to identify what is working and what is not. From there she looks at the psychological profile of your client and their consumption patterns. That data determines where she recommends spending time and investment.

Laura’s clients see qualified traffic and improvements in their positioning within the first 3 months. Depending on practice size and lifecycle, they may see new consultations booked within 4 to 9 months.

Know the plan before you spend a dollar.

Book Your Free Consultation

Free 45-minute consultation. No credit card. No commitment.

Fill your caseload. Stay in session.