We Help Your Small Business Enter Its GrowthSpurt.
Personalized and measured digital marketing for small business owners, freelancers, solopreneurs, and small teams. See higher-quality leads and better engagement online.
Digital Marketing:
One Size Doesn’t Fit All
Monthly blog posts won’t generate leads. With us, your digital marketing will reflect all channels necessary to push people down your marketing and sales funnel. Our approach is a mixed bag.
Marketing Strategy & Planning
Identification of target markets, competitors, and the right messaging.
On-Page & Technical SEO
SEO website audit and page optimization to ensure you rank high in search results.
Content & Copywriting
SEO blogging, website copywriting, social media posts, and press releases.
Social Media Strategy
Strategic content and profile development for better engagement.
Meet Your Digital Marketer
Laura
I’ve spent over 8 years as a digital marketer, working with organizations of all sizes across various industries. My journey—from being part of a team of four at a startup to collaborating with a team of 25+ at a Fortune 100 company—has led me to one clear conclusion: I find the greatest fulfillment in helping small businesses thrive.
Crafting well-thought-out marketing strategies that attract new customers and empower small businesses to compete is what drives me.
There’s a common misconception that effective marketing requires a huge budget or intricate knowledge of SEO, but the secret to successful marketing lies in a universal understanding of our human need for community and storytelling.
I believe anyone can implement impactful marketing strategies without “breaking the bank,” as long as they know how to approach their community with the right narrative.
My approach to working with small business owners is highly personalized, building upon their established strengths. I aim to assist clients in articulating their stories in a way that not only ensures long-term growth and scalability but also preserves their authenticity.
As an active member of the American Marketing Association, an aspiring filmmaker, and a dedicated writer, I bring a diverse and well-rounded set of perspectives to my work. I hold a Bachelor of Arts in Architecture and Film & Media Studies from Carnegie Mellon University, complemented by a Master of Business Administration in Marketing from Syracuse University.
Frequently Asked Questions (FAQs)
Is Digital Marketing Expensive?
It doesn’t have to be!
Small businesses need to be strategic with their time and budget. There are many top-tier online marketing tools available for free or offered in “freemium” form.
Available tools include Google Analytics, Search Console, Ads Keyword Planner, Google Trends, HubSpot, WordPress, Survey Monkey, Moz, Canva, Instagram, Facebook, TikTok, LinkedIn, YouTube, LinkTree, ChatGPT, Claude, and more.
Can I Do My Own Digital Marketing?
Of course! Many people do.
But I always tell prospective clients–it’s not a matter of learning the tools, it’s a matter of time. Ask yourself: Do I have the time to manage my business’s digital marketing effectively on my own?
Do You Serve Digital Ads?
We do not manage paid ads or PPC campaigns on platforms like Google, Bing, TikTok, Instagram, or Facebook. Instead, we specialize in content marketing, copywriting, social media, on-page and technical SEO, and digital strategies that build organic traffic and drive conversions over time.
Need help with digital ads? Contact us so we can connect you with a trusted expert.
What’s the difference between marketing and sales?
Marketing teams generate demand by building awareness of a business’s services in key places. Their goal is to attract new leads and nurture existing ones, helping them understand how your business solves their problem.
Sales teams take qualified leads (those showing genuine interest) and convert them into clients. They guide people to conclude that your business is the best and only solution for their specific needs.
While marketing and sales work hand-in-hand, they have distinct roles and focus on different stages of the funnel. Understanding this distinction is important when working with a marketing agency versus a sales agency.
Read this glossary of digital marketing terms to know.