Content Marketing & Copywriting That Convert Visitors Into Leads
Content marketing is your secret weapon to breaking through the noise. Good news for you, most businesses aren’t using digital content effectively.
What is Content Marketing?
It’s the method by which small businesses deliver valuable information to their target audiences. Content can take the form of blog articles, web pages, email newsletters, social posts, or videos.
Understanding who comprises your target audience and their questions is tricky. When backed by topic and keyword research, content marketing is like having your best salesperson, customer support agent, and troubleshooting team working 24/7.
What’s the Difference Between Content Marketing and Copywriting?
Content marketing is the process of engaging online audiences with resources that build trust and convince them of subject-matter expertise.
- Builds trust and credibility
- Solves a problem or answers a problem
- Helps to educate people on a business need
Copywriting is writing to persuade someone to take an action.
- Encourages someone to take the next step
- Guides people on how to get access to something they need
- Convinces a promise will be fulfilled if they pursue your business
You need both to succeed in your digital marketing efforts.
Why Should I Use Content Marketing for My Small Business?
While you run your business, your content works in the background. Your content should answer common questions, solve a problem, or provide an example of how your business can service a client.
Trust and Credibility
Delivering high-quality digital content positions you as a subject matter expert. You need to build trust in your community.
Quality Leads
Tailored content that answers the right questions helps weed out the wrong prospective clients.
Competitive Edge
The digital landscape is saturated, but you still need to compete. Understand how prospective clients search for info and be ready with answers.
Happy Customers and Referrals
Great social, blog, and video resources give clients a reason to refer you because you demonstrate the ability to solve problems.
Content Marketing & Copywriting Services
Content comes in many forms, and each type serves a different purpose for your business.
Blog Articles
Optimized for search, keywords, and topics
Social Media
Engaging posts and videos for Instagram, LinkedIn, and YouTube
Copywriting
Advertising and social copy, press releases
Website Copy
Website pages crafted to convert visitors into leads and highlight your services
Why Outsource Your Content Marketing?
Hiring and managing a full-time content team is expensive and time-consuming. Outsourcing allows you to focus on running your business.
Content Marketing Strategy
Before you spend valuable time and money, we’ll develop a strategy that outlines the type of content you should create, where it should be distributed, and to whom.
Search Engine-Optimized, High-Quality Content
We’ll create content that engages your audience and improves your search engine rankings.
Conversion-Oriented
We focus on content that drives action from target audiences. This means the content you publish will be so persuasive, that people will want more or learn how to get in contact with your business.
Get Your Personalized
Content Marketing Strategy
Request a proposal and receive a personalized content marketing strategy, complete with recommended channels, performance tracking, and content ideas.