Case Study: Dramasol
Fueling Demand for a Drama Therapy Brand
Dramasol offers training, education, and consultation in the leading, evidence-based ENACT Drama Therapy Method. President & Founder Diana J. Feldman sought out affordable digital marketing that could yield book sales and generate business inquiries for her professional services.
Challenges & Objectives
An incredibly niche field, drama therapy sits under the umbrella of expressive arts therapy, often in the shadow of art and music therapy.
Diana needed a strategic plan to promote the launch of her new book, “Stuck in a Role: Releasing Trauma in Teens Through the ENACT Drama Therapy Method,” and to build demand for her professional workshops using affordable methods that could gain traction quickly.
The Organic Approach
Project Duration: 4 Months
Fueled by a comprehensive marketing strategy including industry, market, competitor research, and audience details from the client, GrowthSpurt Strategies built a multi-channel demand generation campaign that hit where prospective clients and readers existed.
Not a single cent was spent on paid ads.
Our results were 100% organic.
Funnel-Focused Results
Our approach was multi-faceted. We leveraged social media, email, affiliate, website, and video channels to drive traffic and attention to Dramasol.
Reformatting the book’s existing education and therapist-focused lesson plans and exercises into digital content that could be shared across email, we tested engagement and attractiveness by sending these resources to a curated email list of 600+ prospective contacts. Using the results from this campaign, we revised the content and messaging for social media and combined this with video interviews and event recordings to highlight the core value proposition. We shared this messaging across audiences on Facebook, LinkedIn, and Instagram. The result was relevant content and messaging that boosted referral traffic to dramasol.com.
Successful messaging was incorporated into the book landing page. We also brought on affiliate channels available through Amazon & Routledge for published authors to showcase the book and cross-sell Dramasol’s workshops.
Outcomes & Deliverables
Strategic Planning
Research-backed marketing plan including competitor, market, and industry insights.
Content Development
A brand-new book landing page showcasing updates to the Dramasol website.
Press Distribution
The curation of a press release and distribution across EIN Presswire.
Social Media & Video
Creation of a three-month social media and video content calendar.
Email Marketing
Segmented campaigns and email messaging. Curation of 600+ prospective contacts.
Affiliate Marketing
Creation of an Amazon Author Page, Amazon Associates & Routledge Affiliate Accounts.
Start building YOUR momentum.
Like Diana, if you’re looking to move the needle on your online marketing using affordable methods that generate real results in a short timeframe, reach out to us so we can get started on your marketing plan.