Therapy Content Marketing FAQs.

Therapy “content” marketing is the process of creating resources of value as defined by your ideal client’s online information-gathering behaviors, that position you as a trusted source, and reliable provider of therapeutic services.

All our digital marketing efforts, regardless of the tactical approach, tie back to the consumption of your services (meaning booked clients). This requires having a deepened level of understanding of your ideal client’s biggest challenges, online search behaviors, and external factors that influence their decision-making.

We work closely with independent therapists and private practice owners to understand these variables, and inform them on how to speak about their services online. The distribution of consistent, high-quality, engaging online content to new audiences is enough to convince someone to consume your services.

Read more about content marketing here.

No. Content marketing is cost-effective for private practice owners because it focuses on online storytelling to effectively communicate a business’s value and authority to new and existing audiences through owned and earned media (which are often low-cost or free).

We offer a variety of digital marketing services and strategic consulting options for new or established solo practices, and seasoned large group practices to developed personalized new client acquisition strategies and manage their online visibility.

Read about our therapy marketing services on our pricing page.

To market any business, you need to conduct the following:

1. Gather the intelligence you need to validate demand for your practice.
2. Develop value-based messaging to effectively promote your therapeutic services.

All efforts that follow, including the content generated to disseminate your value-based messaging, should tie back to the evidence you procure through conversations with clients, questions received at events, and feedback delivered online.

Read how to market a service-based business here.

Absolutely. We work closely with practice owners to underline their online audience’s search behaviors and any external factors that may influence their decisions. This includes creating an ideal client profile, followed by content in the format best appropriate for search and social appearances: text, audio, video, image, or cross-media.

Our digital marketing content services range from quick one-off problem solving sessions (90 minutes) to short-term projects (1-3 months).

Popular content we produce for practices include: nurture email newsletters, website content blog articles, social media posts and videos, downloadable ebooks, worksheets, press releases, and advertising landing pages, among others.

The key to understanding your potential impact and success on social media apps is to understand whether your ideal client is active on the app and the issues and concerns they face.

We always recommend building a therapy content marketing strategy that digs into the research behind your target niche communities, their industries, marketplace behaviors, and interests. Then you can build content to publish on the social apps in the formats they require with the confidence your efforts will bear fruit.

Read how to optimize your social media posts here.

For better or worse, the tools accessible to us all make it easy for bad or inexperienced actors to create and publish content as “domain experts.” Below are ways to vet the authors of the content you consume. Consider these tools of information literacy as it relates to new business marketing.

• If they’re a member of a professional organization in their field.
• If they have case studies of past work with clients relevant to your industry.
• If they maintain certifications or professional development through work with third parties.
• If their education background and professional experience is relevant to the domain knowledge they share.

Marketers use their trade secrets, professional knowledge, and tools to uncover patterns of consumer behavior that help you understand your successes and your failures.

Read more about marketing literacy here.