Digital Acquisition Strategy
Map your audiences online and build a comprehensive marketing plan.
Content Marketing Strategy
Build pipeline-driving content across all your online channels.
Social Media Strategy
Engaging content that drives profile visits and builds an audience online.
Online Search Visibility
Optimize your website, social, and profiles to appear at the top of the first page.
Owner & NJ Digital Marketing Consultant.
Laura Bailey-Wickins
I’ve conducted marketing for startups to Fortune 100s, but my heart always lived with the small business community.
There’s a common misconception that effective digital marketing is expensive, time-consuming, and complicated. Great marketing simply stems from our human need for story.
Unlike other agencies, we only take on a handful of clients at one time to ensure you receive a carefully crafted and measurable story that yields genuine attention and feels authentic.
DesignRush Partner – Top Social Media Agency in New Jersey.
Certified as New Jersey Minority Women Business Enterprise-Owned (MWBE).
American Marketing Association, Member.
Master of Business Administration (MBA), Marketing, Syracuse University.
Bachelor of Arts (BHA), Architecture & Film, Carnegie Mellon University.
Digital Marketing FAQs.
What is Organic Content Marketing?
Content marketing focuses on creating resources of value to prospective audiences that position the business and its services as an authority and trusted source of information. The organic aspect convinces someone to seek out your business and resources for answers all on their own.
This requires having a deepened level of understanding of your ideal client’s needs and questions, and is often more time-consuming than paid digital advertising. But the result is a highly invested and interested qualified lead with higher likelihood of purchase intent.
Organic marketing efforts often leverage a combination of AI & search engine optimization (SEO), social media marketing, video marketing (i.e. YouTube), forum (i.e. Reddit), lists and repositories, podcasts, opt-in subscriber emails, content partner collaborations, and sales enablement content development.
Is Digital Marketing Expensive?
It doesn’t have to be! There are many different types of marketing (i.e. traditional vs. digital marketing; organic vs. inorganic; brand, customer, demand, etc.), but organic digital marketing is a super cost-effective way for small businesses to promote themselves. Organic digital marketing leverages storytelling, communicated through earned and owned media, and harnesses the power of partnerships to build and scale audiences.
What Is the Difference Between Marketing and Sales?
Marketing teams generate demand by building awareness of a business’s services in strategic places. Their goal is to attract new leads and nurture existing ones, helping them to understand how your business solves their problem.
Sales teams take qualified leads (who show genuine interest) and convert them into paying clients. Salespeople help contacts come to the conclusion that your business is the best and only solution to their business problem.
While marketing and sales work hand-in-hand to communicate the value of your business, they serve distinct functions of a business. Check out this glossary of digital marketing terms to better understand digital marketing areas of scope.
Do You Support Paid Digital Advertising Services?
We primarily tackle projects using an organic marketing approach that leverages earned and owned media efforts. We do this to better understand what messaging and content actually engages audiences so that you can better optimize and inform your paid media efforts.
We don’t support solely paid ad campaigns on Facebook, Instagram, or PPC ads on Google or Bing, but we can work with a paid digital advertising specialist to inform their campaigns using an organic, content-first approach. Otherwise, it’s expensive guesswork.
Need help specifically with digital ads? Contact us so we can connect you with a trusted expert.
Do I Need to Post Every Day on Social Media?
Thankfully, no! We aim to post on our own channels and for clients three times a week, but what’s more important is that you adhere to the different posting formats on each app.
For example, Instagram’s organic post options include single posts, multiple image posts (or carousels), reels, and stories. They encourage you to post a variety of formats regularly.
How Should I Use Social Media on my Website?
Most social media apps allow you to embed your posts on your website, which is a great way to showcase carousels and reels that performed well on social as part of your website experience.
We recommend testing any intro videos or approach videos on your homepage, embedding carousels or informational posts within your blog articles or service pages. You can also find WordPress plugins that show your social media feed on any page, like Juicer, WP Social Ninja, or Tagembed.