We Help Small Businesses Enter Their GrowthSpurt.
Inbound organic content marketing that grows site traffic and lead conversions for small business owners, freelancers, and teams.
Content Marketing:
Funnel-Focused for Better Leads
With us, your digital marketing will have people coming back for more insights and information. Our approach is a mixed bag.
Content Marketing
SEO blog articles, website content, email copywriting, social media, ebooks, and whitepapers.
On-Page & Technical SEO
SEO website audit and page optimization to ensure you rank high in search results.
Social Media Strategy
Post and video creation, monitoring, scheduling, and profile optimization for better engagement.
Marketing Strategy
Identification of target markets, competitors, and the right messaging.
Meet Your Digital Marketer
Laura
I’ve worked with startups to Fortune 100s, but my heart was always with the small business community. There’s a common misconception that effective marketing requires huge budgets and teams, but great marketing simply stems from our human need for story.
In my work, I help small business owners build on their strengths by focusing on articulating their value in a way that feels authentic. We preserve their unique brand identity while creating marketing that connects, converts, and lasts.
Certifications & Background
DesignRush Partner – Top Social Media Agency in New Jersey
Certified as New Jersey Minority Women Business Enterprise-Owned (MWBE).
American Marketing Association, Member.
Master of Business Administration (MBA), Marketing, Syracuse University.
Bachelor of Arts (BHA), Architecture & Film, Carnegie Mellon University.
FAQs
Is Digital Marketing Expensive?
It doesn’t have to be. As a small business owner, if you can’t swing several hundred or thousands of dollars each month, you can keep your budget low by taking the time to learn about some online marketing tools (often available for free or in “freemium” form).
Tools I recommend for DIY business owners: Google Analytics, Search Console, Ads Keyword Planner, Google Trends, HubSpot, WordPress, Survey Monkey, Moz, Canva, Instagram, Facebook, TikTok, LinkedIn, YouTube, LinkTree, ChatGPT, Claude, and more.
If you’re strapped for time, we offer reasonable pricing.
What Is the Difference Between Marketing and Sales?
Marketing teams generate demand by building awareness of a business’s services in key places. Their goal is to attract new leads and nurture existing ones, helping them understand how your business solves their problem.
Sales teams take qualified leads (those showing genuine interest) and convert them into clients. They guide people to conclude that your business is the best and only solution for their specific needs.
While marketing and sales work hand-in-hand, they have distinct roles and focus on different stages of the funnel. Understanding this distinction is important when working with a marketing agency versus a sales agency.
Read this glossary of digital marketing terms to know.
Do You Support Paid Digital Advertising Services?
We do not manage paid ads or PPC campaigns on platforms like Google, Bing, TikTok, Instagram, or Facebook. Instead, we specialize in content marketing, copywriting, social media, on-page and technical SEO, and digital strategies that build organic search volume to your website and conversions over time.
Need help with digital ads? Contact us so we can connect you with a trusted expert.