Proving the Value of a College Degree.
The role of the academic leader has changed. We help you tell the story of how your institution is redefining success for your students, on their terms. Earn trust from students of all ages and walks of life, and build the organizational wealth that keeps you ready to move during the next wave of changes.
A PARTNER IN CAREER-READINESS
Preparing Gen Z and Gen Alpha for an Evolving Workplace.
Students have growing concerns about the value of the industry-aligned skills they learn in college, given the current job market. This may block their investment in an undergraduate or graduate degree program.
We help communicate and educate the true value of the college degree, certifications, and academic credentials in terms that they can appreciate and understand.
BUILDING ORGANIZATIONAL WEALTH
Enrollment-Focused Specialists in Generating Primary Data Online.
We specialize in content development, online message testing, student and industry goal research, and social media marketing, which allows us to get granular with the insights your institution needs to succeed in your local communities and abroad.
We don’t replace your in-house marketing team; we enhance it. Use our insights and marketing strategy to help your institution pivot its messaging when market changes arise (and they will).
Enrollment Content Strategy 101.
How investing in a content strategy builds proprietary data, online equity, and organizational wealth for higher education institutions.
BEYOND BROCHURES & BRANDED KEYCHAINS
Effective Content Marketing that Speaks to New Online Behaviors.
We audit your existing student resources, blog articles, web pages, and visual brand assets, and provide content and UX improvements that strengthen your online visibility on search engines and social media.
Our marketing research provides a visual of where your students exist online and what compels them to act.
COMMUNICATE HOW YOU’RE REDEFINING SUCCESS
Making Space for All Students Across All Walks of Life.
Many schools are seeing students take longer to complete their degree programs, work multiple part-time jobs while attending classes, and face a greater need for food and housing support.
Let’s show how your institution is meeting the varying degrees of needs among your student body: working parents, impoverished students, and first-generation students.
Who We Work With
Higher Ed Marketing Agencies
Enrollment & Communications Offices
Continuing Education Institutions
We shorten your enrollment cycle.
Your institution needs an online marketing and content strategist who understands how to approach and encourage online student engagement to better qualify students before they reach your recruitment and enrollment teams.
Our approach is collaborative and focused on your institution’s unique mission, so we can support your in-house marketing efforts. Our specialized knowledge in the field of content marketing frees up your time to deliver an excellent student and prospective student experience.
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