Proving the Value of a College Degree
The role of the academic leader has changed.
We help you tell the story of how your institution is redefining success for your students, on THEIR terms. Earn trust from students of all ages and walks of life, and build the organizational wealth that keeps you ready to move during the next wave of changes.
BEING A PARTNER WITH THE BUSINESS COMMUNITY
Helping Gen Z and Gen Alpha Achieve Success in the Workplace
Students have growing concerns about the value of the industry-aligned skills they learn in college, given the current job market. This may block their investment in an undergraduate or graduate degree program. We help communicate and educate the true value of the college degree, certifications, and academic credentials in terms that they can appreciate and understand.
BUILDING ORGANIZATIONAL WEALTH
Specialists in Gathering the Intelligence You Need for Years
We specialize in content development, online message testing, student and industry goal research, and social media marketing, which allows us to get granular with the insights your institution needs to succeed in your local communities and abroad. We don’t replace your in-house marketing team; we enhance it. Use our insights and marketing strategy to help your institution pivot its messaging when market changes arise (and they will).
BEYOND BROCHURES & BRANDED KEYCHAINS
Effective Content that Speaks to Your Student Success Stories
We audit your existing student resources, blog articles, web pages, and visual brand assets, and provide content and UX improvements that strengthen your online visibility on search engines and social media. Our marketing research provides a visual of where your students exist online and what compels them to act.
HOW YOU’RE REDEFINING SUCCESS
Making Space for All Students Across All Walks of Life
Many schools are seeing students take longer to complete their degree programs, work multiple part-time jobs while attending classes, and face a greater need for food and housing support. Let’s show how your institution is meeting the varying degrees of needs among your student body: working parents, impoverished students, and first-generation students.
Who We Work With
Higher Ed Marketing Agencies
Enrollment & Communications Offices
Continuing Education Institutions
We specialize in content strategy, so your institution can focus on academia.
While working at a top-performing visual and performing arts college in NYC, our founder and primary marketing consultant, Laura Bailey-Wickins, developed and managed omnichannel marketing campaigns and served on the production team for the school’s episode of “The College Tour.” You can see her personal LinkedIn profile.
Your institution needs a marketing and content strategist who understands how to approach and encourage student engagement in your content development efforts.
Our approach is collaborative and focused on your mission, so we can support your in-house marketing team. Our specialized knowledge in the field of content marketing will free up your team’s time to build an excellent student and prospective student experience with your school.