Case Study: Tina Zaremba
Building a Marketing Plan for a
Small Business Owner & Voice Over Talent
Tina is a nationally recognized voice-over actor, educator, performer, and small business owner. She supports fellow creatives in confidence-building behind the mic. With work that spans several industries, Tina sought a clear digital marketing strategy to help promote herself and her services.
Industry Research Conducted
Target Markets Explored
U.S. States Examined
Core Service Offerings Reviewed
Content Marketing Ideas
Content Planning for Empowering Creatives
Challenges & Objectives
Like many small business owners, Tina was initially overwhelmed by the magnitude of digital marketing options available to her.
She sought a digital marketing consultant to identify the following:
A clear value proposition & messaging strategy.
A marketing plan that identified target clients.
Direction on how to spend her time.
Confidence in the first steps of content creation.
What Made Our Strategy Successful
Project Duration: 3 Months
GrowthSpurt Strategies provided Tina with an initial birds-eye view of all her target audiences, industries, messaging used across her suite of services, and channels leveraged. This marketing audit underlined how expansive her initial approach had been and why she felt overwhelmed.
We then outlined Tina’s primary business goals and developed an online marketing strategy that prioritized only the most relevant service offerings to her niche audience. Leveraging competitor and industry data, we created a 3-month content calendar across the marketing funnel that focused on her strengths as an artist and strong on-camera presence.
Outcomes & Deliverables
Technical SEO Audit
Website audit to fix technical & UX issues. Guidance on fixes (titles, meta descriptions, backend fixes).
Industry & Competitor Research
Guidance on positioning and supporting her advocacy work through education.
Strategic Marketing Plan
Audience segmentation & messaging strategy tailored to creatives and emerging talent.
Content Audit
Messaging refinement across platforms to better reflect her authenticity and confidence as an artist.
Content Calendar
3-month calendar tailored to each stage of her customer journey for social media and her website.
“Working with Laura at GrowthSpurt Strategies was a breakthrough. As a voice-over artist and educator, I gained clarity, confidence, and a strategy rooted in authenticity to empower other artists to grow their careers with purpose.” — Tina Zaremba, Founder of Tina Z Inc.
Step Into Clarity & Request a Proposal
Like Tina, if you’re unsure where to spend your limited time on digital marketing or who to target, consider a strategic marketing plan that outlines your vision, provides actionable ways to showcase your story, and explains how to measure results.