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  • Faceless Digital Marketing | GrowthSpurt Strategies Blog

    Keeping a Trustworthy Face in Your Faceless Marketing

    Faceless digital marketing is attractive for three reasons: If you intend to scale your consultancy business–or transition from a freelancer to an agency owner–you should consider how you intend to develop a faceless extension of yourself that illustrates your professional values. Faceless digital marketing allows you to scale your content while building trust and credibility…

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  • Digital Marketing Jargon: A Glossary of Terms

    Digital Marketing Jargon: A Glossary of Terms

    Terms to know before hiring a digital marketing agency. A/B Test – A research tactic to test two versions of something (i.e. copy, design, asset, theory, or process) by examining the performance of each to optimize the asset moving forward. It’s ideal to test only one element at a time to effectively test a hypothesis.…

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About Me

Laura Bailey-Wickins | GrowthSpurt Strategies

Laura

Marketing professional with 8+ years of digital marketing experience in financial services, higher education, technology, and nonprofit industries. Professional expertise in content development, copywriting, search engine optimization, lead generation, social media marketing, and email marketing for small and medium-sized businesses. Member of the American Marketing Association.