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How to Market Your Therapy Private Practice with Funnel-Based Content
Listen to this article: Marketing your therapy practice successfully requires aligning your content with the client journey. By mapping resources to each stage of the marketing funnel, therapists can attract ideal clients, strengthen referrals, and scale sustainably in a competitive digital landscape. Table of Contents Marketing your private therapy practice goes beyond social posts or…
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Why is Content Marketing Important and Where Does Great, Genuine Content Come From?
Listen to this article: Content marketing is no longer optional (sorry, I know). It’s how you communicate your business’s value and build trust with total strangers (called cold prospects) to help them along their decision-making journey throughout the customer lifecycle. It’s also how you generate qualified marketing and sales leads who are ready to talk…
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SEO Writing: Beginner’s Guide to Being Found Online
Search engine optimization (SEO) often feels like an uphill climb for small business owners. I suspect because–like most digital marketing subjects–it’s a broad topic and can become very technical very quickly. At its core, SEO writing should translate to connection. When you optimize your website, social media profiles, Google Business profile, videos, or your blog…
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Keeping a Trustworthy Face in Your Faceless Marketing
Listen to this article: Faceless digital marketing is a strategy to grow your online content without putting yourself front and center. In this post, we’ll discuss building trust and authenticity through carefully curated branded content, human-centered stories, and mission-driven messaging, without using your face as the image of the brand. Learn why the balance between…
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JAN 2025 UPDATE: What’s Happening with TikTok and Is a Business Account Still Worthwhile?
Update on JANUARY 19, 2025: After a brief shutdown on Saturday, Jan 18th, the app is back online under the promise by President-elect Donald Trump to sign an executive to delay the TikTok ban. Full-time content creators and small business owners with monetized accounts should back up their videos and other marketing material only found…
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[VIDEO] Stop Selling, Start Connecting: The Power of Empathy in Marketing 🙋♀️
Are you tired of pushy marketing tactics that leave a bad taste in your mouth? In this video, we dive into the power of empathetic marketing—an approach for small business owners to earn the trust of their audiences. I share personal experiences of bad marketing, define empathetic marketing, and demonstrate from personal experience how to…
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Digital Marketing Jargon: A Glossary of Terms
Terms to know before hiring a digital marketing agency. A/B Test – A research tactic to test two versions of something (i.e., copy, design, asset, theory, or process) by examining the performance of each to optimize the asset moving forward. It’s ideal to test only one element at a time to effectively test a hypothesis.…
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LinkedIn Strategy: How Small Businesses Get in Front of Prospective Clients
Since its launch in 2003, LinkedIn has grown into the go-to networking social media site that it is today. The site boasts over 1 billion users and represents 67 million businesses. With two decades of honing its open-source machine-learning library and expanding its user base, LinkedIn has become a powerful source of employment and market…
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Instagram’s Algorithms: How Instagram Delivers Ranked Content & Its Impact on Small Business Social Media Marketing
Listen to this article: Contrary to popular belief, Instagram doesn’t have a single algorithm, but a series of ranking systems that incorporate multiple algorithms and classifiers in each section of the app. Understanding how the app and its ranking systems work together to elevate relevant content to its viewers is vital to taking advantage of…
