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Keeping a Trustworthy Face in Your Faceless Marketing
Faceless digital marketing is attractive for three reasons: If you intend to scale your consultancy business–or transition from a freelancer to an agency owner–you should consider how you intend to develop a faceless extension of yourself that illustrates your professional values. Faceless digital marketing allows you to scale your content while building trust and credibility…
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Digital Marketing Jargon: A Glossary of Terms
Terms to know before hiring a digital marketing agency. A/B Test – A research tactic to test two versions of something (i.e. copy, design, asset, theory, or process) by examining the performance of each to optimize the asset moving forward. It’s ideal to test only one element at a time to effectively test a hypothesis.…