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A 2026 Marketing Strategy for Human Resource Companies
As we navigate the first few weeks of 2026, the ground beneath HR consultants and recruitment agencies is shifting. While the employment and recruitment agency market will grow by 2% through 2030 (IBISWorld, 2025), the “referral-only” model faces faces pressure. Businesses today demand specialized, research-backed advice to handle complex employee retention and technological disruptions. To
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A Faceless Digital Marketing Strategy for Therapists
Listen to this article: If you scroll through social media today, you probably feel as though the only way to promote your private practice is to become an influencer. You may have seen therapists dancing to trendy audio for an Instagram reel or filming themselves in a “day in the life” YouTube short. While this
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Website Design that Masterfully Markets Your Counseling Niche
Listen to this article: To successfully market your practice and counseling niche on your website, you need the golden trifecta: winning site design, logical page structure, and strategic content. Transform your website from a digital brochure into a client-converting machine. This article provides a tangible action plan for therapists, counselors, and mental health professionals to
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The Anatomy of the Search Engine and AI-Optimized Blog Article (2025)
Creating blog content that ranks in both search engines and AI tools requires more than just strong writing; it demands structure. In this article, we break down the anatomy of a search and AI-optimized blog article, from keyword-rich titles and metadata to on-page SEO, schema, and FAQs. Whether you’re a small business owner or professional
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How to Market Your Therapy Private Practice with Funnel-Based Content
Listen to this article: Successfully marketing a private therapy practice requires an understanding of the marketing and sales funnel. This article introduces the power of funnel-based content to guide visitors from discovery to client and how to tailor your messaging to each stage of the journey. We’ll also review how to attract ideal clients, qualify
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Why is Content Marketing Important and Where Does Great, Genuine Content Come From?
Listen to this article: Content marketing is no longer optional (sorry, I know). It’s how you communicate your business’s value and build trust with total strangers (called cold prospects) to help them along their decision-making journey throughout the customer lifecycle. It’s also how you generate qualified marketing and sales leads who are ready to talk
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SEO Writing: Beginner’s Guide to Being Found Online
Listen to this article: SEO writing is no longer about keywords; it’s about creating impactful, contextually relevant content formatted for the various platforms and mediums through which visitors consume information. This beginner’s guide unpacks how to shape SEO-friendly content that speaks to real questions and pain points, leverages structural best practices like heading hierarchy and
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Keeping a Trustworthy Face in Your Faceless Marketing
Listen to this article: Faceless digital marketing is a strategy to grow your online content without putting yourself front and center. In this post, we’ll discuss building trust and authenticity through carefully curated branded content, human-centered stories, and mission-driven messaging, without using your face as the image of the brand. Learn why the balance between
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JAN 2025 UPDATE: What’s Happening with TikTok and Is a Business Account Still Worthwhile?
Update on JANUARY 19, 2025: After a brief shutdown on Saturday, Jan 18th, the app is back online under the promise by President-elect Donald Trump to sign an executive to delay the TikTok ban. Full-time content creators and small business owners with monetized accounts should back up their videos and other marketing material only found
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[VIDEO] Stop Selling, Start Connecting: The Power of Empathy in Marketing 🙋♀️
Are you tired of pushy marketing tactics that leave a bad taste in your mouth? In this video, we dive into the power of empathetic marketing—an approach for small business owners to earn the trust of their audiences. I share personal experiences of bad marketing, define empathetic marketing, and demonstrate from personal experience how to
