From Chaos to Clarity:
The Digital Marketing Strategy
Like a business plan, your marketing strategy is your roadmap to success. Before you jump into blogging, building a website, or posting on all social media apps, have a clear vision of where you need to be to meet your audience where they are.
GREAT RESULTS COME FROM GREAT STRATEGY
What Goes Into A Marketing Strategy?
Below are the basic components of a robust marketing strategy. Each section provides a bird’s-eye view of your business and competitor landscape with guidance on what to do tactically with your marketing budget.
Goals & Objectives
Establish specific, measurable goals aligned with your business objectives and financial projections.
Industry Analysis
Conduct market research to gain an overview of your industry and identify external factors that could impact your business.
Target Markets & Segmentation
Identify and segment your target audience into groups with shared behaviors to tailor your marketing based on their unique search and social behaviors.
Competitors
Analyze businesses offering similar services within your industry and targeting the same markets to understand their strengths and weaknesses.
Budget & Spend
Determine your digital marketing budget based on your business’s financial situation, projections, and available resources.
Core Messaging & Positioning
Define how prospective clients and customers perceive your business, your value proposition, and your desired public-facing image.
Marketing Mix
Outline the tactical aspects of your strategy by identifying marketing channels that effectively showcase your business’s value and competitive advantages.
Key Performance Indicators
Establish Key Performance Indicators (KPIs) to track over time, defining strategic success beyond ROI unique to your business model, industry, and target customer base.
We’ll Walk You Through Everything in Our Strategy Sessions.
Work with us across five 60-minute sessions and we’ll develop a unique marketing strategy and content plan for your business model.
The final deliverable is a research-backed long-term plan including competitive insight and benchmarking, audience information like search behavior and common pain points, industry insights like external factors affecting your business, and channel mix like what to publish and where.
- Session 1: “Understanding Your Business at a Glance” Exercise
- Session 2: Market & Industry Research
- Session 3: Competitor Research
- Session 4: Recommended Channel Mix & Content Planning
- Session 5: Performance Tracking & Goal Alignment
Below is the “Understanding Your Business at a Glance” worksheet we complete in our first session.
See a full list of all consulting and digital marketing support we offer.
Let’s Create Your
Digital Marketing Strategy.
Send us information about your business, and we’ll start with a free consultation call to outline your ideal marketing strategy and tactical next steps.