Enrollment-Focused Digital Marketing for Higher Ed Institutions
Digital content marketing that emphasizes your institution’s values, program competitiveness, and career-readiness opportunities to Gen Z an Gen Alpha.
GETTING AHEAD OF ENROLLMENT CHALLENGES
Capturing Gen Z and Gen Alpha Attention
Given students’ concerns around building industry-aligned skills to justify an investment in higher ed programs, we ensure you make your case by showcasing your differentiating factors, like unique, flexible academic programs, career center opportunities and support services, and alumni community strength to convince future-forward students to enroll.
ENROLLMENT-FOCUSED MARKETING FOR HIGHER ED
Content Strategy that Cuts Through Online Clutter
We develop an editorial calendar including social media promotion, email campaigns, blog and resource publication, video content, and SEO page updates, all of which ladder up to a clearer understanding and perception of your institution’s values and brand. Our strategic lens ensures consistency across departments and digital marketing channels, with a focus on enrollment.
TRADITIONAL SEO AND GEO
Website Optimization and Campaign Reporting
We audit your existing student resources, blog articles, web pages, and visual brand assets, and offer content and UX improvements that strengthen your online visibility, accessibility, and search rankings. Monthly reporting shows what’s working and where we can optimize further.
GETTING KEY STAKEHOLDER INPUT
Cross-Departmental Collaboration
Internal silos can slow down important marketing and communication efforts at higher ed institutions. Our workflow makes it easy to gather stakeholder input from the beginning. We get in front of academic affairs, career services, alumni relations, and marketing to align on department priorities before getting to work.
Who We Work With
For-profit and Not-for-profit Colleges
Universities and Community Colleges
Continuing Education Institutions
Need Someone Nuanced in Higher Ed Digital Marketing?
If your department or institution is having enrollment or student engagement challenges, let’s talk about career-readiness and alumni promotion, and strategic support across your digital marketing channels.
Our approach is collaborative, content-first, and focused on alignment with your institutional mission. We aim to elevate your value proposition and free up your internal team’s time to focus on providing an excellent student and prospective student experience.