Scalable and Personalized Content Marketing for Small Businesses
In today’s competitive digital landscape, content marketing is your secret weapon. Why? Because most small businesses aren’t utilizing content effectively.
Together, we’ll craft tailored messaging and a content plan based on your business’s story. Combined with goals unique to your business, we’ll position the value you bring to the right audience in a way that outperforms your competitors.
What is Small Business Content Marketing?
Unlike large companies with large budgets, small businesses compete by building trust and credibility. How? By delivering accurate and helpful information through channels like blogs, websites, emails, videos, reels, stories, or posts to the right people at the right time.
Understanding the right content and audience can be tricky. But when done well, content marketing can be like having your best salesperson, customer support agent, and troubleshooting team working 24/7 when done effectively.
What Does Content Marketing Offer Small Businesses?
While you focus on the day-to-day, your content marketing runs in the background. Your emails deliver helpful information to new subscribers, your product page showcases new releases, and your social posts share the next event.
Trust and Credibility
When you publish high-quality content, you position yourself as a business leader. No matter the type of content or marketing channel, you’re building trust by effectively answering the questions of prospective customers.
Leads and New Business
Strongly curated content pushes potential customers along the sales funnel. Your content should be timely, relevant, and SEO-based.
Competitive Edge
Large companies have more money, but you can compete and keep your costs low. Most content marketing tools and platforms are free or inexpensive. All it takes to succeed is a smart content strategy.
Happy Customers and Referrals
Great content—whether it’s a helpful article, how-to video, or troubleshooting guide—builds strong relationships with your customers.
Content Marketing I Can Deliver to You
Content comes in many forms, and each type serves a different purpose for your business.
SEO Blog Articles
Drafted for any platform that supports blogs
Email Campaigns
For Hubspot, Salesforce, Marketo, or Mailchimp
Ad Landing Pages
Built in WordPress, Hubspot, or Salesforce
Social Copy
For Instagram or LinkedIn posts and YouTube descriptions
SEO Website Pages
Built on WordPress or Squarespace
Press Releases
Crafted for any media distribution tool
Why Outsource Your Content Marketing?
Hiring and managing a full-time marketing team is expensive and time-consuming. Outsourcing allows you to focus on what matters most—running your business.
Comprehensive Content Strategy Development
Together, we’ll develop a content strategy that aligns with your business goals and speaks directly to your target audience. All recommendations are geared toward adaptability and scalability.
Search Engine-Optimized, High-Quality Content
We’ll create content that engages your audience and improves your search engine rankings.
Tailored Email Marketing Messaging & Lists
Email marketing is still one of the most efficient marketing channels. We’ll craft personalized, high-quality emails and segment your lists to ensure your subscribers receive only the most useful information.
Conversion-Oriented Landing Pages
With a focus on specializing in writing clear, persuasive landing page copy that converts visitors into leads and leads into customers, we’ll get the most out of your small business’s online presence.
Research-Backed Content Recommendations
All content recommendations will be tailored to your industry and your competitors, ensuring your small business is always several steps ahead.
Let’s Build Your Marketing Content Strategy
Book a free consultation with me (Laura) at GrowthSpurt Strategies. Together, we’ll discuss your business, challenges, and goals, and create a content marketing plan that is customized, scalable, and SEO-backed.
As a small business owner myself, I understand the importance of high-quality work, no matter the size or scope. That’s why I only take on new clients after carefully considering capacity and project length. I offer flexible pricing—whether hourly or project-based.
Let’s work together to grow your business with content marketing that truly delivers.