Hyper Personalized Messaging for Your Email Subscribers
The primary goal of good email marketing is to keep your subscribers engaged with valuable, timely content. It’s a chance to capture your audience’s attention, offering the same value as other channels, but in a more personal, long-form format.
To make email marketing efficient and low-maintenance, automation is key. Fortunately, many affordable, easy-to-use tools can help streamline your efforts.
What Can Effective Email Marketing Do for Small Businesses?
Email remains one of the most effective ways to reach people, thanks to its opt-in nature. When someone subscribes, they’ve shown interest in your business and are already more likely to engage.
A well-crafted email campaign can be the tipping point that leads subscribers to take the action you want. By offering valuable content in exchange for their email, you position yourself as an expert or showcase how your product solves their problems.
Ways to Successfully Utilize Email Marketing
Email marketing varies by industry, but for small businesses, automation is essential to success. The goal is to keep your audience engaged, even when they’re not on your website.
B2B Tech
Run educational campaigns to help subscribers understand the industry in which you serve and their unmet needs.
E-Commerce
Automate emails based on browsing or purchase behavior. Offer reminders for items in wishlists or run sales on products of interest.
Content Creators
Send tailored emails about a new video you launched and basic takeaways for those strapped for time.
Email Marketing Services I Support for You
Together, we’ll work to build a seamless email strategy that engages your audience and encourages them to take action. My email toolsets include Hubspot, Salesforce, Marketo, and Mailchimp.
Email Marketing Planning
Research-backed ideas worth the span of several weeks or months
Subscriber Acquisition Strategy
Lists built from scratch using third-party plugins or integrations for WordPress or Squarespace
List Segmentation & Scrubbing
For optimized delivery and email marketing performance
Customized Copywriting & Distribution
Custom emails drafted and optimized for Hubspot, Salesforce, Marketo, or Mailchimp
Ready to Boost Engagement Through Email Marketing?
Schedule a free consultation with me (Laura) at GrowthSpurt Strategies to discuss how we can enhance your email performance or build a new strategy from scratch. We’ll analyze your current efforts, review your subscriber lists, and create opportunities to send the right message at the perfect time. All email marketing will work to support a stellar content marketing strategy.
As a fellow small business owner, I understand the importance of quality. I only take on clients when I’m sure I can give them the attention they deserve. Flexible pricing is available—whether hourly or project-based.