Social Media Strategy for Better Engagement and Conversions
Partnering with a marketing consultant can help you choose the right social media app and content topics for your audience. The result is better engagement and more site visitors.
Social Media Marketing
Social Media Marketing doesn’t have to be overwhelming. Together, we’ll dive into platform research and develop original ideas to engage your online audience.
Platform Research
To decide which apps would benefit your business
Copywriting
Posts optimized for LinkedIn, Instagram, or YouTube
Profile Optimization
For personal or professional profiles on LinkedIn or Instagram
Scheduling
Timely publication of content to business account profiles
Social Media Strategy
For businesses on LinkedIn, Instagram or YouTube
Monitoring & Engagement
Performance analysis and ongoing optimization
The Anatomy of an Algorithm-Optimized Social Media Post
“Why aren’t my posts doing well on social media?” is the most common question we hear on consultation calls with brand-new business contacts. Nine out of ten times, the answer is simple: their posts aren’t optimized.
This article breaks down the anatomy of an algorithm-optimized social media post, with strategic advice to improve your online visibility, engagement, and site conversions.
Social Media FAQs
What is social media optimization?
The process of updating your content and profiles to adhere to the requirements and standards of social media apps to rank in their organic search functions and search engines, and AI search tools.
How many followers do I need to be ranked and recommended on social media apps?
There’s no minimum requirement for the number of followers, and social media apps don’t prioritize larger accounts. All apps have made huge strides (and continue to do so) in showcasing great content from small business, creator, and professional accounts. Some apps do have a minimum follower requirement if you’re interested in monetizing your account (that’s different).
How should I use my social media posts on my website?
Most social media apps allow you to embed your posts on your website, which is a great way to showcase carousels and reels that performed well on social as part of your website experience.
We recommend testing any intro videos or approach videos on your homepage, embedding carousels or informational posts within your blog articles or service pages. You can also find WordPress plugins that show your social media feed on any page, like Juicer, WP Social Ninja, or Tagembed.
How do I increase my followership?
You can use QR codes on business cards or print material to take someone to your website, where your social links are present in the header and footer, or to your profile directly.
Engage with people on social media apps, repost their interesting content, and follow them to encourage a reciprocal effort on their part. Ensure your social media profiles are linked out from your Google Business Profile and any profiles on listings and directories. By posting optimized social media content, you’ll automatically rank within the app’s algorithms, which will inevitably yield new followers.
Do I need to post every day on social media?
Thankfully, no! We aim to post on our own channels and for clients three times a week, but what’s more important is that you adhere to the different posting formats on each app.
For example, Instagram’s organic post options include single posts, multiple image posts (or carousels), reels, and stories. They encourage you to post a variety of formats regularly.
How can I be more intentional in the way I use social media?
The key to understanding your potential impact and success on social media apps is to understand whether your target audience is even active on the app and the issues and concerns they face.
We always recommend building a marketing strategy that digs into the research behind your target markets, their industries, marketplace behaviors, and interests. Then you can build content to publish on the apps in the formats they require.
Get Your Personalized
Social Media Strategy
Request a proposal and receive a personalized social media strategy with recommended platforms. Social media is an important aspect of a content marketing strategy.