Establish a Strong Social Media Presence for Your Small Business
As a small business owner, you probably understand the importance of having a social media presence in today’s digital age. However, you might also feel hesitant, and concerned about overextending yourself with yet another line of communication to manage.
No matter where you stand, partnering with a marketing expert can help you make an informed decision on whether social media is right for your business and how it can contribute to growth.
What Does a Strong Social Media Strategy Offer Small Businesses?
Working with a marketing expert can help you decide which platforms will drive brand awareness, lead generation, and customer conversions for your specific business.
Boosted Brand Awareness
Attract new customers, re-engage previous clients, and reach fresh audiences by keeping them up to date with your latest business news.
Better Social Algorithm Performance
Localized social profiles targeted at niche audiences increase the chances of your business appearing on prospective customers’ feeds.
Personalized Social Content
Engage your audience with relevant, diverse content that resonates with their needs. Content should range from text and video to motion graphics.
Trust Among Followers
Deliver timely, helpful customer support through your social profiles to build trust and loyalty among your followers.
Choosing the Right Platform for Your Small Business
Choosing the right social media platform depends on several factors, including your business type, industry, target market, and customer demographics. Most importantly, you’ll need the resources (human and capital) to consistently engage with your audience.
Social media moves fast, and trends change quickly. Once a topic loses relevance, you’ll need to pivot to the next opportunity. When done well, social media can be a cost-effective way to build brand awareness and drive conversions.
Questions to Ask Before Diving into Social Media
There are countless free and easy-to-use tools available to help you set up a social profile for your business. But before you dive in, ask yourself a few questions.
What Type of Business Do I Run?
E-commerce businesses benefit from in-app purchase features in Instagram and TikTok, but B2B businesses fare best on LinkedIn and Facebook.
Do I Have the Resources to Remain Consistent?
An inactive social profile can reflect poorly on your business’s attentiveness. It’s important to have a plan to post regularly.
Can I Respond to Direct Messages Promptly?
Social media is a great customer support and sales tool, and responsiveness is the key to making a great first impression.
Social Media Marketing I Can Support for You
Social Media Marketing doesn’t have to be overwhelming. Together, we can delve into areas of research, organization, and content. My platform specialties are Instagram, LinkedIn, and YouTube.
Platform Research
To decide which apps would benefit your business
Copywriting
Posts optimized for LinkedIn, Instagram, or YouTube
Profile Optimization
For personal or professional profiles on LinkedIn or Instagram
Scheduling
Timely publication of content to business account profiles
Social Media Strategy
For businesses on LinkedIn, Instagram or YouTube
Monitoring & Engagement
Performance analysis and ongoing optimization
Ready to Boost Your Small Business’s Social Media Presence?
Book a free consultation with me (Laura) at GrowthSpurt Strategies to evaluate which platforms are best suited for your business. If you think we’re a good fit, we’ll review your available resources and develop a custom strategy to establish a strong social presence or refresh your current profiles that adhere to a tailored, long-term content marketing strategy.
For small business owners who prefer to leverage their own personal profiles on Instagram or LinkedIn to support their businesses, we can discuss optimization strategies that leverage your existing network and community to boost awareness of your business.
As a fellow small business owner, I know the importance of delivering quality, no matter the project’s size. That’s why I only take on clients when I’m confident I can provide the focus and attention you deserve. Flexible pricing is available—whether hourly or project-based.