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Why is Content Marketing Important and Where Does Great, Genuine Content Come From?
Listen to this article: Content marketing is no longer optional (sorry, I know). It’s how you communicate your business’s value and build trust with total strangers (called cold prospects) to help them along their decision-making journey throughout the customer lifecycle. It’s also how you generate qualified marketing and sales leads who are ready to talk…
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Breaking Free from the Starving Artist Mentality: Instagram LIVE Panel Q&A
Moderated by Tina Zaremba, Professional Voice Over Actor and Founder of Tina Zaremba, Inc., and Ambassador to the Building Doors VO Campaign, was a powerful conversation on the subject of the “starving artist” mentality. What is it? Where did it come from? And how can creative professionals and freelance artists break free from its problematic…
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SEO Writing: Beginner’s Guide to Being Found Online
Search engine optimization (SEO) often feels like an uphill climb for small business owners. I suspect because–like most digital marketing subjects–it’s a broad topic and can become very technical very quickly. At its core, SEO writing should translate to connection. When you optimize your website, social media profiles, Google Business profile, videos, or your blog…
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How to Reset Your Instagram Password
Bookmark this page for future use! From Your Instagram Account (Already Logged In) If you’re already logged into your Instagram account, follow these instructions. Click on the gear icon on your Instagram profile. The icon will appear in the upper right corner of your profile. Click on Settings and privacy. Select the Meta Accounts Center in…
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How to Reset Your LinkedIn Password
Bookmark this page for future use! From Your LinkedIn Account (Already Logged In) If you’re already logged into your LinkedIn account, follow these instructions. Click on your profile picture on the upper right corner of your profile. Click on Settings & Privacy. Select Sign in & security. Then click on Change password. You’ll be asked to…
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Keeping a Trustworthy Face in Your Faceless Marketing
Faceless digital marketing is attractive for three reasons: If you intend to scale your consultancy business–or transition from a freelancer to an agency owner–you should consider how you intend to develop a faceless extension of yourself that illustrates your professional values. Faceless digital marketing allows you to scale your content while building trust and credibility…
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How to Reset Your Facebook Password
Bookmark this page for future use! From Your Facebook Account (Already Logged In) If you’re already logged into your personal Facebook account, follow these instructions. Click on your profile picture on the upper right corner of your profile. Click on Settings & privacy. Select Settings. Scroll to the left side of your screen to the navigation…
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The Planning Process: Is Your Business Marketing-Ready?
It’s 12:00 AM–you haven’t slept for days. Under your nose is a worn-out legal pad covered in pencil shavings–casualties from the rigorous outlining of your STELLAR business concept. Before you give into instinct and create a WordPress site, or hand over fistfuls of cash for a personalized logo, ask yourself these three questions: Everyone who…
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How to Hire A Digital Marketing Agency or Marketing Consultant
If you’re reading this, you likely have so much work you’re ready to consider outsourcing. Since your business’s inception, you–the small business owner–taught yourself marketing DIY, watched webinars, scoured the internet for definitions, and read all you could about the field. All on your own, you took your business from unknown to recognizable among those…
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JAN 2025 UPDATE: What’s Happening with TikTok and Is a Business Account Still Worthwhile?
Update on JANUARY 19, 2025: After a brief shutdown on Saturday, Jan 18th, the app is back online under the promise by President-elect Donald Trump to sign an executive to delay the TikTok ban. Full-time content creators and small business owners with monetized accounts should back up their videos and other marketing material only found…
