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What’s Happening with TikTok and Is a Business Account Still Worthwhile?
Depending on your industry, leveraging TikTok for business might be a contentious topic or a lucrative revenue stream. TikTok, the short-form video app that launched internationally in 2017 grew to be one of the world’s most popular social media platforms. Yet, the platform’s rise in popularity has not been without controversy, leaving business owners questioning…
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Instagram’s Algorithms: How Instagram Delivers Ranked Content & Its Impact on Small Business Social Media Marketing
Contrary to popular belief, Instagram doesn’t have a single algorithm, but a series of ranking systems that incorporate multiple algorithms and classifiers in each section of the app. Understanding how the app and its ranking systems work together to elevate relevant content to its viewers is vital to taking advantage of the social media platform’s…
About Me
Laura
Marketing professional with 8+ years of digital marketing experience in financial services, higher education, technology, and nonprofit industries. Professional expertise in content development, copywriting, search engine optimization, lead generation, social media marketing, and email marketing for small and medium-sized businesses. Member of the American Marketing Association.