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SEO Writing: A Therapist’s Guide to Being Found Online
SEO writing is no longer strictly about keywords; it’s about creating impactful, contextually relevant content formatted for the various platforms and mediums through which prospective clients consume information. This SEO guide for therapists unpacks how to shape SEO-friendly content that speaks to real questions and pain points, leverages structural best practices like heading hierarchy and…
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Keeping a Trustworthy Face in Your Faceless Marketing
Faceless digital marketing is a strategy to grow your online content without putting yourself front and center. In this post, we’ll discuss building trust and authenticity through carefully curated branded content, human-centered stories, and mission-driven messaging, without using your face as the image of the brand. Learn why the balance between using automation and AI…
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The Planning Process: Is Your Business Marketing-Ready?
It’s 12:00 AM–you haven’t slept for days. Under your nose is a worn-out legal pad covered in pencil shavings–casualties from the rigorous outlining of your STELLAR business concept. Before you give into instinct and create a WordPress site, or hand over fistfuls of cash for a personalized logo, ask yourself these three questions: Everyone who…
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How to Hire A Digital Marketing Agency or Marketing Consultant
If you’re reading this, you likely have so much work you’re ready to consider outsourcing. Since your business’s inception, you–the small business owner–taught yourself marketing DIY, watched webinars, scoured the internet for definitions, and read all you could about the field. All on your own, you took your business from unknown to recognizable among those…
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JAN 2025 UPDATE: What’s Happening with TikTok and Is a Business Account Still Worthwhile?
Update on JANUARY 19, 2025: After a brief shutdown on Saturday, Jan 18th, the app is back online under the promise by President-elect Donald Trump to sign an executive to delay the TikTok ban. Full-time content creators and small business owners with monetized accounts should back up their videos and other marketing material only found…
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![[VIDEO] Stop Selling, Start Connecting: The Power of Empathy in Marketing 🙋♀️](https://growthspurtstrategies.com/wp-content/uploads/2024/12/Empathetic-Marketing.jpg)
[VIDEO] Stop Selling, Start Connecting: The Power of Empathy in Marketing 🙋♀️
Are you tired of pushy marketing tactics? In this video, we dive into the power of empathetic marketing—an approach for small business owners to earn the trust of their audiences. I share personal experiences of bad marketing, define empathetic marketing, and demonstrate from personal experience how to step into your client’s shoes. This video will…
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Digital Marketing Jargon: A Glossary of Terms
Terms to know before hiring a digital marketing agency. A/B Test – A research tactic to test two versions of something (i.e., copy, design, asset, theory, or process) by examining the performance of each to optimize the asset moving forward. It’s ideal to test only one element at a time to effectively test a hypothesis.…
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LinkedIn Strategy: How Small Businesses Get in Front of Prospective Clients
LinkedIn is more than a social media site; it’s a platform for small businesses to build authority, expand their visibility, and generate quality leads, without relying on paid ads. This guide walks you through the essentials: crafting a clear, goal-driven LinkedIn strategy; optimizing profiles to appear in recommendations like “People You May Know”; engaging in…
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Instagram’s Algorithms: How Instagram Delivers Ranked Content & Its Impact on Small Business Social Media Marketing
Instagram isn’t powered by a single algorithm. It’s a finely tuned ecosystem of algorithms across Feed, Stories, Explore, Reels, and Search, each responding to distinct user signals like usage habits, engagement, and content format preferences. This guide helps small business owners understand how content is ranked, highlighting how original content has the focus, the importance…
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