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How to Hire A Digital Marketing Agency or Marketing Consultant
If you’re reading this, you likely have so much work you’re ready to consider outsourcing. Since your business’s inception, you–the small business owner–taught yourself marketing DIY, watched webinars, scoured the internet for definitions, and read all you could about the field. All on your own, you took your business from unknown to recognizable among those
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JAN 2025 UPDATE: What’s Happening with TikTok and Is a Business Account Still Worthwhile?
Update on JANUARY 19, 2025: After a brief shutdown on Saturday, Jan 18th, the app is back online under the promise by President-elect Donald Trump to sign an executive to delay the TikTok ban. Full-time content creators and small business owners with monetized accounts should back up their videos and other marketing material only found
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[VIDEO] Stop Selling, Start Connecting: The Power of Empathy in Marketing 🙋♀️
Are you tired of pushy marketing tactics? In this video, we dive into the power of empathetic marketing—an approach for small business owners to earn the trust of their audiences. I share personal experiences of bad marketing, define empathetic marketing, and demonstrate from personal experience how to step into your client’s shoes. This video will
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Digital Marketing Jargon: A Glossary of Terms
Terms to know before hiring a digital marketing agency. A/B Test – A research tactic to test two versions of something (i.e., copy, design, asset, theory, or process) by examining the performance of each to optimize the asset moving forward. It’s ideal to test only one element at a time to effectively test a hypothesis.
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LinkedIn Strategy: How Small Businesses Get in Front of Prospective Clients
LinkedIn is more than a social media site; it’s a platform for small businesses to build authority, expand their visibility, and generate quality leads, without relying on paid ads. This guide walks you through the essentials: crafting a clear, goal-driven LinkedIn strategy; optimizing profiles to appear in recommendations like “People You May Know”; engaging in
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Instagram’s Algorithms: How Instagram Delivers Ranked Content & Its Impact on Small Business Social Media Marketing
Instagram isn’t powered by a single algorithm. It’s a finely tuned ecosystem of algorithms across Feed, Stories, Explore, Reels, and Search, each responding to distinct user signals like usage habits, engagement, and content format preferences. This guide helps small business owners understand how content is ranked, highlighting how original content has the focus, the importance
