Digital Marketing

  • [VIDEO] Stop Selling, Start Connecting: The Power of Empathy in Marketing 🙋‍♀️

    Are you tired of pushy marketing tactics that leave a bad taste in your mouth? In this video, we dive into the power of empathetic marketing—an approach for small business owners to earn the trust of their audiences. I share personal experiences of bad marketing, define empathetic marketing, and demonstrate from personal experience how to…

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  • Digital Marketing Jargon: A Glossary of Terms

    Digital Marketing Jargon: A Glossary of Terms

    Terms to know before hiring a digital marketing agency. A/B Test – A research tactic to test two versions of something (i.e. copy, design, asset, theory, or process) by examining the performance of each to optimize the asset moving forward. It’s ideal to test only one element at a time to effectively test a hypothesis.…

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About Me

Laura Bailey-Wickins | GrowthSpurt Strategies

Laura

Marketing professional with 8+ years of digital marketing experience in financial services, higher education, technology, and nonprofit industries. Professional expertise in content development, copywriting, search engine optimization, lead generation, social media marketing, and email marketing for small and medium-sized businesses. Member of the American Marketing Association.