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SEO Writing: Beginner’s Guide to Being Found Online
Search engine optimization (SEO) often feels like an uphill climb for small business owners. I suspect because–like most digital marketing subjects–it’s a broad topic and can become very technical very quickly. At its core, SEO writing should translate to connection. When you optimize your website, social media profiles, Google Business profile, videos, or your blog…
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Digital Marketing Jargon: A Glossary of Terms
Terms to know before hiring a digital marketing agency. A/B Test – A research tactic to test two versions of something (i.e., copy, design, asset, theory, or process) by examining the performance of each to optimize the asset moving forward. It’s ideal to test only one element at a time to effectively test a hypothesis.…
