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Why is Content Marketing Important and Where Does Great, Genuine Content Come From?
Listen to this article: Content marketing is no longer optional (sorry, I know). It’s how you communicate your business’s value and build trust with total strangers (called cold prospects) to help them along their decision-making journey throughout the customer lifecycle. It’s also how you generate qualified marketing and sales leads who are ready to talk…
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SEO Writing: Beginner’s Guide to Being Found Online
Search engine optimization (SEO) often feels like an uphill climb for small business owners. I suspect because–like most digital marketing subjects–it’s a broad topic and can become very technical very quickly. At its core, SEO writing should translate to connection. When you optimize your website, social media profiles, Google Business profile, videos, or your blog…
