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Vanity Metrics Won’t Fill Your Caseload: SEO Marketing for Therapists
Someone tried to sell me on an AI SEO tool that they claimed earned 400,000 impressions and 15,000 clicks in a single month. When I asked about their bounce rate, engagement rate, and client inquiry conversion rate, they had no answer. That silence tells you everything. In the world of SEO marketing for therapists, those numbers
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Hiring a Marketing Strategy Consultant vs. Technical Specialist for Therapists
When it comes to growing your private practice, the sheer volume of people offering to “scale your marketing” can cause more overwhelm than help. One person promises to manage your Instagram. Another wants to run Google Ads. Someone else calls themselves a marketing strategy consultant. How are you supposed to know who to hire, in what
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How Social Media Algorithm Optimization Works for Therapists
Key Takeaways What is Social Media Algorithm Optimization? In social media, algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to users. In some ways, algorithms influence our choices and what we see on social media. —SproutSocial (2023). As a therapist, you’re
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Before You Spend $5k on a Website Redesign, Run a Messaging Pilot
Key Takeaways If you’ve sat through an agency pitch recently, there’s a good chance you walked away convinced that your website is the reason clients aren’t booking. New design. Better photos. A full rebrand. The pitch is compelling and the price tag usually starts between $2,000 to $5,000. Unless you don’t have a website at
