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[VIDEO] Stop Selling, Start Connecting: The Power of Empathy in Marketing 🙋♀️
Are you tired of pushy marketing tactics that leave a bad taste in your mouth? In this video, we dive into the power of empathetic marketing—an approach for small business owners to earn the trust of their audiences. I share personal experiences of bad marketing, define empathetic marketing, and demonstrate from personal experience how to…
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Digital Marketing Jargon: A Glossary of Terms
Terms to know before hiring a digital marketing agency. A/B Test – A research tactic to test two versions of something (i.e., copy, design, asset, theory, or process) by examining the performance of each to optimize the asset moving forward. It’s ideal to test only one element at a time to effectively test a hypothesis.…
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LinkedIn Strategy: How Small Businesses Get in Front of Prospective Clients
Since its launch in 2003, LinkedIn has grown into the go-to networking social media site that it is today. The site boasts over 1 billion users and represents 67 million businesses. With two decades of honing its open-source machine-learning library and expanding its user base, LinkedIn has become a powerful source of employment and market…
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Instagram’s Algorithms: How Instagram Delivers Ranked Content & Its Impact on Small Business Social Media Marketing
Contrary to popular belief, Instagram doesn’t have a single algorithm, but a series of ranking systems that incorporate multiple algorithms and classifiers in each section of the app. Understanding how the app and its ranking systems work together to elevate relevant content to its viewers is vital to taking advantage of the social media platform’s…
